I frequently tweak my social media bio to maintain it contemporary and lively. I create multiple variations of my bio, using slightly totally different wording and “tone of voice” for every social network.
In this article, you’re going to study five simple suggestions for enhancing your social media bio. (I’ve a free printable PDF of this article for you, in case you favor to update your bio later.)
Crafting Your Bio: Tweet, Tweet!
Whenever you write your bio, think “Twitter.” Twitter gives you solely 160 characters on your bio, so it’s a superb exercise in writing tight. You’re pressured to boil down who you might be and what you supply into the least quantity of characters.
Your 5-Minute Bio Beef-Up Problem
Log in to the social media account you use most, whether or not that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” space and click to start enhancing your bio or “About” information.
Before you begin enhancing, read by the next 5 suggestions, and use them as a checklist for beefing up your bio.
Tip 1: Put the most relevant particulars first.
You may have two seconds to realize the attention of potential fans. They wish to know what you have to offer and why they should care.
Frankly, people who observe you don’t care a lot about you. They care about themselves. They care about discovering life-altering content. So, turn that bio on its head and put your followers’ pursuits first.
Tip 2: Link to a targeted message or offer.
You possibly can put your followers first and concurrently build your e-mail list by linking to a landing page that offers a freebie in alternate for an email address. It’s a win-win.
After I updated my Twitter bio, I linked to a latest blog submit (the post includes a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I also asked my followers to share the link on bio:
Tutorials & tricks to remodel your on-line marketing. Latest: Essential Contact Info you MUST Display on Your Website
Tip three: Sound like yourself.
Your bio mustn’t sound like your resume or CV. Nor should it embrace trade jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that same conversational voice.
Tip four: Embrace keywords and phrases specific to what you are promoting
Ask your self: “What would I google with a view to find this bio?”
Search engines index your social media accounts; the textual content in the “description” space of the search results is taken directly from your bio.
Tip 5: Use motion verbs
Inject liveliness into your bio with motion verbs. Here are 116 verbs to energise your writing.
Link to your internetsite.
The bio space of every social network gives you a place to enter your internetsite URL. Your website address just isn’t included in the character count (except on Instagram).
When you add your netsite address, test it to verify it’s click onable (in different words, don’t insert a plain text link; make sure it’s a hyperlink). In some cases, it’s essential embody the http and/or the www to make the link clickable.